Creative Leadership Expert and Art Direction

As a seasoned Head of Creative Services, I bring over 15 years of experience leading and managing multidisciplinary art teams across video game, gambling, and audiovisual industries. My expertise lies in strategic leadership, improving design processes, and ensuring high-quality, innovative results. Throughout my career, I have successfully directed teams in the development of video games, modernised outdated design systems, and coordinated user interface projects. Currently, I lead UX/UI efforts at Saber Interactive, where I guide teams through the creative and technical phases of our projects, ensuring alignment with usability standards and goals. I am passionate about fostering creativity and achieving excellence through collaboration.

Formation

From the very beginning of my artistic journey, I had the privilege of studying at two of Spain's most prestigious and pioneering institutions in the field of illustration: ESDIP (Escuela Superior de Dibujo Profesional) and Arteneo, where I developed a solid foundation in drawing and design techniques that have stayed with me throughout my career. My passion for visual arts and creativity was nurtured in these schools, equipping me with the skills necessary to excel in the industry.

As my interest in leadership and managing creative teams grew, I shifted my focus towards management training. I have completed various specialised courses in leadership and agile methodologies, working closely with coaches who have helped refine my project management skills. During my time at R. Franco, I had the opportunity to expand my knowledge through Project Management Professional (PMP) training, which provided me with a more structured and efficient approach to project management.

Currently, I am pursuing an Executive MBA (EMBA), with the goal of deepening my strategic and leadership capabilities, continuing to evolve as a creative leader who not only adapts to industry changes but anticipates and drives them forward.

V I S I O N

V I S I O N

My vision is to lead creative teams towards the creation of innovative and visually impactful solutions that transcend boundaries, transforming experiences and bringing people closer through digital art. I aspire to continue driving the evolution of design and art direction, integrating new technologies and approaches to redefine how we interact with the visual world.

M I S S I O N

M I S S I O N

My mission is to empower creative teams by providing strategic leadership and continuous support to help them reach their full potential. I am committed to designing efficient processes and fostering multidisciplinary collaboration, achieving high-quality results that not only meet client expectations but also drive innovation in every project I lead.

V A L U E S

V A L U E S

  • I believe in the power of imagination as a driver of unique and transformative solutions.

  • Teamwork is essential to achieving exceptional results; sharing ideas and effective communication are key to success.

  • I constantly strive to exceed expectations and maintain a high standard of quality in every project.

  • I am committed to continuous evolution, embracing new tools and techniques to stay at the forefront of the creative industry.

  • Transparency, respect, and responsibility are the fundamental pillars that guide my work and professional relationships.